Pricing
One price. On the page. In sterling.
- One-month rolling contract — no tie-in, ever
- Maximum use. Alf works all day, every day — no per-call or per-question metering
- Every module: phone, bookings, orders, invoices, stock, rotas, paperwork, marketing
- Shaped to your venue — modules added or removed to fit how you run
- Your venue's memory physically isolated — never shared, never reused
Subscribe — £500 / venue / month Book a 15-minute demo
Card payment by Stripe. One month rolling; cancel from your receipt email at any time.
The two questions nobody else answers
How long am I signed up for? One month. It rolls. Stop whenever you like.
What does it cost to leave? Nothing. Your records — staff lists, customer lists, bookings — are exported and handed back to you. Alf's learned memory of your business is then destroyed: never sold, never transferred, never reused. We keep customers by being worth £500 a month, not by holding your data hostage.
Team agents for your staff — tiered by role, private memory each — are available as per-seat add-ons; we'll price your team when we've seen its shape. Multi-venue owners: same price per venue, one view across the group.