Alf is built by an experienced, dynamic team of engineers — and led by someone who spent twenty years on the other side of the pass: a restaurant operator who owned and ran 26 restaurants, bars and coffee shops. The covers, the rotas, the 8pm Friday when the card machine and the phone go down together.

That pairing is the point. The engineering is serious — voice, integrations, isolated memory infrastructure per venue — but every feature earns its place by passing an operator's test first: does it help on a busy night? Software companies build features. This team builds what stops the bleeding mid-service: the supplier invoice that arrives as a crumpled photo, the caller who wants Saturday for twelve with two allergies and a pram, the head chef who needs Tuesday's stock answer now.

Alf is made by Longfort Pro Ltd in London and deployed venue by venue, each one shaped to how that site runs. We're reachable, and every customer knows exactly who to ring when something matters — which is precisely how we'd want it if we were buying.

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